The explicit answer is to feign tanned, glowing skin. The implicit answer is that in doing so you enhance the structure of your face. How? YouTube it. I wonder what people did before YouTube How-Tos? I mean really, you can watch a step-by-step videos to do ANYTHING...it's a scary world we live in.
For me, Laguna used to be my favourite...it is still by far one of the prettiest bronzers out there - brown with gold shimmer - but I am way too pasty right now to pull it off. So until my tan returns, Laguna is benched and Park Avenue Princess just became a starter.